Kingfish Custom — Live the Tide. Define Your Day. A cinematic North Palm Beach scene with a Kingfish lifestyle vehicle, luxury center-console boating, family and friends, and the design principle: Designed around the life it will live.

Define your day

Same Kingfish.
Different lives.

Three early expressions of the same idea. Each is designed around a different rhythm of Florida life — from relaxed cruising, to active days on the water, to a flagship built for the places pavement leaves behind.

Kingfish Custom Cruiser Edition Sunset concept vehicle at a Florida marina at golden hour

Cruiser Edition

SUNSET

Relaxed luxury. Effortless days.

Comfort-forward, polished and easygoing. The Sunset is imagined for neighborhood evenings, beach towns, marina runs and the days when getting there is part of the pleasure.

Coastal cruiser · premium seating · refined road stance
Kingfish Custom Sporty Edition Wahoo concept vehicle with saltwater fishing rods at a marina

Sporty Edition

WAHOO

Built for fun. Made to move.

Sharper, quicker and more active in character. The Wahoo brings the fishing-and-boating side of Kingfish forward with a sportier stance and purposeful lifestyle utility.

Sport character · fishing utility · hybrid capability
Kingfish Custom Flagship Edition Marlin rugged luxury concept vehicle in a Florida backcountry setting

Flagship Edition

MARLIN

Adventure ready. No limits.

The high-end hybrid flagship: stylish enough for the waterfront, rugged enough for ranch roads, mud and the quiet places worth finding. Capability without losing refinement.

Flagship power · rugged luxury · advanced utility

Concept vehicles, not final production specifications. These images establish the character, proportion and emotional direction we want to pursue with our manufacturing partners.

Come with us

We connect lives.

Home and water.
Friends and dinner.
Morning plans and the completely different day that actually happened.

The things we remember aren’t always the things we planned.

Protect the Moments.

We won’t ask people to become part of our story.

We’ll work to earn a place in theirs.

The beginning

Come with us.

Kingfish is being built thoughtfully. We’re listening, learning, designing and choosing our partners carefully.

If this feels like your kind of Florida, we’d love for you to be here when the story begins.

You’re with us.
No countdowns. No noise. Just meaningful progress when there’s something worth sharing.